Tag Archives: Viral Marketing
Pricing for Global Markets
Pricing is an important part of the global business strategies. However, it is very difficult in the international scenario, with various factors like multiple currencies, additional costs, larger and complex distribution network, trade barriers and heterogeneity in the markets.
Effective pricing has an impact on the value perceived by the customer. It also has an indirect impact on the promotional strategy, and can make up for some other deficiencies in the marketing mix.
It is essential for the managers to pay a lot of attention while developing pricing policies. Apart from the production costs and supply-demand analysis, they must consider other factors like insurance costs, fluctuations in the exchange rates etc. The major factors which...
SMS Marketing
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.
The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”.
Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker...
Viral Marketing
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
Information
Viral marketing depends on a high pass-along rate from person to person....
The Difference Between Word of Mouth & Viral Marketing
Word-of-mouth marketing or viral marketing? What’s the difference?
Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background.
Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort.
The confusion probably stems from their shared potential for driving exponential growth rates...
The Difference Between Word of Mouth & Viral Marketing
Word-of-mouth marketing or viral marketing? What’s the difference?
Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background.
Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort.
The confusion probably stems from their shared potential for driving exponential growth rates...
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