Tag Archives: Short message service

SMS Marketing

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”. Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker...