How can a business that is already successful in reaching their local market extend their marketing reach online?  The good news is that the traditional offline marketing that has always worked so well will still work at least as effectively to promote your online presence.  The other side of the coin is that to promote your business online, the old traditions need some updating to keep up with online marketing best practices. Any business should already have a marketing plan and objectives from their offline initiatives, so let’s jump straight into the technology aspects of online marketing. I generally look at the following things first, because they can be done at very low or no initial cost, and also because subsequent specialist...