Tag Archives: Promotion

SMB’s Needs to concentratre on SEO too…

Your customers are looking for you. Can they find you? When potential customers have a problem and need somewhere to go, they search for it. They head to their favorite search engine, type what they want and are presented with a list of results Google promises can help them. If you don’t appear in those results, you don’t exist. You miss out on the sale, the branding opportunity and the ability to convert that targeted searcher into a lifelong customer. And that’s the value that search engine optimization (SEO) brings to small businesses. It puts you in your customers’ line of sight and establishes you as an expert. A lot of small businesses don’t fully understand SEO. They think it’s dirty, that SEOs are snake oil salesmen, that...