Tag Archives: marketplace
Pricing for Global Markets
Pricing is an important part of the global business strategies. However, it is very difficult in the international scenario, with various factors like multiple currencies, additional costs, larger and complex distribution network, trade barriers and heterogeneity in the markets.
Effective pricing has an impact on the value perceived by the customer. It also has an indirect impact on the promotional strategy, and can make up for some other deficiencies in the marketing mix.
It is essential for the managers to pay a lot of attention while developing pricing policies. Apart from the production costs and supply-demand analysis, they must consider other factors like insurance costs, fluctuations in the exchange rates etc. The major factors which...
A Marketplace of Social Engagement
THE INTERNET has matured, and yet even so is still evolving, with the latest killer application being social engagement—a development paralleled by the rising interest in community and connection throughout society at large. These days, the best way to sell something is not to engage consumers with a brand, but to host or facilitate the ability of people to engage with one another. While they’re doing so, they’ll do business as well.
The dynamic of social engagement belies some of the earliest concerns about the Internet. Instead of isolating people into private experiences shared with no one else or clustering people into closed communities of narrow interests, the Internet is bringing people together in new, unprecedented ways. The...
Samir 
ramalingam 
Farhaan 
siddharth 
Hans Neukomm 
