All the Rage It boils down to this. Facebook is all the rage now, a social networking site that has grown so fast over the past year that it has overcome MySpace as the world’s number one social network. There are currently about 130 million active users, a number that is still growing at a staggering rate. If you want to grow your business, the opportunities to promote yourself and your products... 

New Year, New Trends This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a great opportunity to identify the major Internet marketing trends for 2009, and to develop corresponding marketing plans to capture market opportunities and to maximize revenue accordingly. To that end, the following... 

In the new economy, companies must incorporate customer experience into their business models-in ways hitherto untapped. Here are the challenges in doing that. BUSINESS COMPETITION used to be a lot like traditional theater: On stage, the actors had r clearly defined roles, and the customers paid for their tickets, sat back, and watched passively. In business, companies, distributors, and suppliers... 

How can a business that is already successful in reaching their local market extend their marketing reach online?  The good news is that the traditional offline marketing that has always worked so well will still work at least as effectively to promote your online presence.  The other side of the coin is that to promote your business online, the old traditions need some updating to keep up with online... 

THE INTERNET has matured, and yet even so is still evolving, with the latest killer application being social engagement—a development paralleled by the rising interest in community and connection throughout society at large. These days, the best way to sell something is not to engage consumers with a brand, but to host or facilitate the ability of people to engage with one another. While they’re...