Tag Archives: Marketing

SMS Marketing

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”. Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker... 

The Difference Between Word of Mouth & Viral Marketing

Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates... 

The Difference Between Word of Mouth & Viral Marketing

Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates... 

Email Marketing

Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet. Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are: a)... 

How to Find the Best Home Internet Business??

The first and most important rule to remember when you are selecting the best Internet business idea is the one that works for you. Often times the best Internet business, idea you can come up with is one that you will have fun doing. A founder who has enthusiasm will often help a business thrive and survive far beyond other companies in the same field. However, you cannot have enthusiasm to keep your business running if you don’t like your job. In addition, modern technology and Internet has made it possible and easy for almost anybody to thrive with an Internet based business. As long as you love your idea and you understand it then you will have a thriving business. The second rule you should remember when selecting the best home internet... 

Facebook Marketing

All the Rage It boils down to this. Facebook is all the rage now, a social networking site that has grown so fast over the past year that it has overcome MySpace as the world’s number one social network. There are currently about 130 million active users, a number that is still growing at a staggering rate. If you want to grow your business, the opportunities to promote yourself and your products or services are extensive. Facebook is definitely the kind of marketing tool you should have under your belt. However, like similar social networking sites, it takes time and effort to master all of the features, applications and marketing possibilities that Facebook offers. Facebook Marketing Tips Here are some tips that will help you get involved... 

Internet Marketing Trends for 2009

New Year, New Trends This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a great opportunity to identify the major Internet marketing trends for 2009, and to develop corresponding marketing plans to capture market opportunities and to maximize revenue accordingly. To that end, the following is a list of 20 major Internet marketing trends taking shape for 2009. Internet Marketing Trends Trend #1: Recession Marketing Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars available, how will your marketing message...