Tag Archives: Marketing
Importance of Branding in International Marketing
‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product.
The brand orientation approach stresses that customers and brands should be the central focus so that brand issues are better co ordinate. Branding should go a step ahead of merely communicating the product’s value and should be an integral part of the business strategy.
A brand can be a reference point while devising strategy. It can help align the firm’s capabilities with the external environment. Brand orientation can have a positive...
Can country be a brand?
A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand.
A brand has a social and an emotional connection with the customer. A good brand name helps in enhancing the perceived value of the product. As a result, a buyer pays less money for the products or services offered by lesser known brands. However, they are more than willing to pay premium for established brands. A brand is created based on several factors like performance, perceived value, trust and identification.
The...
Internationalization of Indian SMEs
The internationalization process of SMEs is gaining widespread importance with increased integration of world economy. SMEs are vital for emerging nations in terms of providing employment opportunities and contributing to the national economy. They are responsible for encouraging entrepreneurship and innovation. SMEs also play an important role in breaking the monopolistic nature of big players.
In order to develop India’s ties with other countries, the Government started relaxing import and other regulations. As a result of this, SMEs have started facing stiff competition from international players. SMEs which are not into export business lack information to deal with international business as well as experience to develop an international...
Know concepts of famous logos
Amazon
This logo doesnt seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
FEDEX
This is probably one of the best known logos with a hidden meaning. If you look closely, youll see an arrow thats formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone
Toblerone is...
Plan of Action for Sales Managers
To create a goals program for both yourself and your salespeople, start with this plan of action which contains these key elements: Starting point, Written goals, A plan, How to deal with roadblocks and setbacks, Checkpoints, Scorecard, Reward system, Review
Starting Point
Before deciding where you want to go, see where you are. Get yourself a three-ring binder, plenty of paper, a pencil and a large eraser. Find a quiet spot and write out a clear statement of where you are today. Take your time. You have been without a road map for this long, a little longer won’t hurt.
Be as adult as you can. This is not a “make me proud of you” exercise nor is it a “kick-me” one. Be honest — no one else has to see your plan...
SMB’s Needs to concentratre on SEO too…
Your customers are looking for you. Can they find you?
When potential customers have a problem and need somewhere to go, they search for it. They head to their favorite search engine, type what they want and are presented with a list of results Google promises can help them. If you don’t appear in those results, you don’t exist. You miss out on the sale, the branding opportunity and the ability to convert that targeted searcher into a lifelong customer. And that’s the value that search engine optimization (SEO) brings to small businesses. It puts you in your customers’ line of sight and establishes you as an expert.
A lot of small businesses don’t fully understand SEO. They think it’s dirty, that SEOs are snake oil salesmen, that...
Samir 
ramalingam 
Farhaan 
siddharth 
Hans Neukomm 
