Marketing is the back bone of a business. Big companies have a marketing team and they hire reputed advertising agencies to create their campaigns. This is a luxury for the small businesses since they can not afford hiring a marketing team or an ad agency. However marketing is the most important part of a business and you can not run your business without it. Do Market Research Before you go for a marketing plan you should consider your budget. It is not important to spend a lot. What is more important is to communicate the right message, in the right way and at the right time. Do a bit research and try to understand what the customer expects from you. Identify Your Need Making an ad becomes easy when you understand why do you want to make...