Tag Archives: Marketing and Advertising

Pricing for Global Markets

January 02, 2012   siddharth   No comments
Pricing is an important part of the global business strategies. However, it is very difficult in the international scenario, with various factors like multiple currencies, additional costs, larger and complex distribution network, trade barriers and heterogeneity in the markets. Effective pricing has an impact on the value perceived by the customer. It also has an indirect impact on the promotional strategy, and can make up for some other deficiencies in the marketing mix. It is essential for the managers to pay a lot of attention while developing pricing policies. Apart from the production costs and supply-demand analysis, they must consider other factors like insurance costs, fluctuations in the exchange rates etc. The major factors which... 
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Importance of Branding in International Marketing

December 30, 2011   siddharth   No comments
‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product. The brand orientation approach stresses that customers and brands should be the central focus so that brand issues are better co ordinate. Branding should go a step ahead of merely communicating the product’s value and should be an integral part of the business strategy. A brand can be a reference point while devising strategy. It can help align the firm’s capabilities with the external environment. Brand orientation can have a positive... 
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Can country be a brand?

December 27, 2011   siddharth   No comments
A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand. A brand has a social and an emotional connection with the customer. A good brand name helps in enhancing the perceived value of the product. As a result, a buyer pays less money for the products or services offered by lesser known brands. However, they are more than willing to pay premium for established brands. A brand is created based on several factors like performance, perceived value, trust and identification. The... 
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The Difference Between Word of Mouth & Viral Marketing

March 11, 2009   Farhaan Panagar   No comments
Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates... 
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The Difference Between Word of Mouth & Viral Marketing

March 11, 2009   Farhaan Panagar   No comments
Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates... 
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Email Marketing

March 03, 2009   Samir Kamble   2 Comments
Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet. Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are: a)... 
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