Tag Archives: e-commerce
Internet Business
Business on the internet is often referred to as E-Commerce. Some people do business completely through e-commerce. Their customers come from the internet, they do all their communication on the internet, and don’t need a real-world store do do any business.
More commonly, businesses have both a storefront and an internet presence. This is often referred to as limited e-commerce. Think of stores you shop at who also maintain a web presence where they can take orders. This is a good example of limited e-commerce.
Almost any business, from large corporations to individual freelancers, benefit from a web presence. A website is a sign of your professionalism. It can be there just for the information value or, ideally, it can be designed...
Internet Business Marketing
How can a business that is already successful in reaching their local market extend their marketing reach online? The good news is that the traditional offline marketing that has always worked so well will still work at least as effectively to promote your online presence. The other side of the coin is that to promote your business online, the old traditions need some updating to keep up with online marketing best practices.
Any business should already have a marketing plan and objectives from their offline initiatives, so let’s jump straight into the technology aspects of online marketing. I generally look at the following things first, because they can be done at very low or no initial cost, and also because subsequent specialist...
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