Tag Archives: competence
Co-opting Customer Competence
In the new economy, companies must incorporate customer experience into their business models-in ways hitherto untapped. Here are the challenges in doing that.
BUSINESS COMPETITION used to be a lot like traditional theater: On stage, the actors had r clearly defined roles, and the customers paid for their tickets, sat back, and watched passively. In business, companies, distributors, and suppliers understood and adhered to their well-defined roles in a corporate relationship. Now the scene has changed, and business competition seems more like the experimental theater of the 1960s and 1970s; everyone and anyone can be part of the action.
The shift away from formal, defined roles is already occurring in business-to-business relationships. Major...
Samir 
ramalingam 
Farhaan 
siddharth 
Hans Neukomm 
