Tag Archives: business
Importance of Branding in International Marketing
‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product.
The brand orientation approach stresses that customers and brands should be the central focus so that brand issues are better co ordinate. Branding should go a step ahead of merely communicating the product’s value and should be an integral part of the business strategy.
A brand can be a reference point while devising strategy. It can help align the firm’s capabilities with the external environment. Brand orientation can have a positive...
Can country be a brand?
A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand.
A brand has a social and an emotional connection with the customer. A good brand name helps in enhancing the perceived value of the product. As a result, a buyer pays less money for the products or services offered by lesser known brands. However, they are more than willing to pay premium for established brands. A brand is created based on several factors like performance, perceived value, trust and identification.
The...
Internationalization of Indian SMEs
The internationalization process of SMEs is gaining widespread importance with increased integration of world economy. SMEs are vital for emerging nations in terms of providing employment opportunities and contributing to the national economy. They are responsible for encouraging entrepreneurship and innovation. SMEs also play an important role in breaking the monopolistic nature of big players.
In order to develop India’s ties with other countries, the Government started relaxing import and other regulations. As a result of this, SMEs have started facing stiff competition from international players. SMEs which are not into export business lack information to deal with international business as well as experience to develop an international...
Role of Your Spouse in Personal Finance and Money Management
In most of the Indian families, the personal finance is something which is not managed by the couples together. It is only one person who manages the personal finance and money management of the whole family. In most of the cases the male partners and in a very few cases the female partners mange personal finance. Only very rarely both of the partners together manage their personal finance aspects.
What would be the outcome in an organisation where the purchase department works totally independent and without any understanding with the finance department of the organisation? Purchase dept may overspend; finance dept will lose control; misunderstanding and conflicts between both the depts; the result is the organization’s growth gets destroyed.
Similarly,...
Where will you be FINANCIALLY five years from today?
The financial secret of moving from where you are and where you want to be?
Would you like to know the financial secret behind moving from where you are and where you want to be? Try to answer this question. “Where will you be financially five years from now? 10 years from now…? 20 years from now…?”
You may get answers like “I will be financially stronger”, “I want to be financially better”. Are these answers specific? If you don’t know where you want to go exactly, there is no focus. When there is no focus; there will be lot of distraction. Distraction either leads to mediocrity or destruction.
How to refrain yourself heading towards mediocrity or destruction? You need to set Specific, Measurable, Achievable, Realistic and...
Foreign companies venturing in India
India Investment Center Is the first contact point for information and assistance. It provides knowledge about the conditions, laws, policies, procedures and incentives relating to investment opportunities in India.
Foreign Investment approval system
A foreign investor can, 1) Invest either in an Indian company or in a 100% owned subsidiary. 2) Open a liaison office with the prior permission from the Reserve Bank of India. 3) Open a branch office with the prior permission of the Reserve Bank of India. Once established, the Branch office should also get registered with the Registrar of Companies.
Foreign investment Promotion Board (FIPB)
It’s objective is to promote the inflow of foreign direct investment into India. Most of the Foreign Direct...
SMB’s Needs to concentratre on SEO too…
Your customers are looking for you. Can they find you?
When potential customers have a problem and need somewhere to go, they search for it. They head to their favorite search engine, type what they want and are presented with a list of results Google promises can help them. If you don’t appear in those results, you don’t exist. You miss out on the sale, the branding opportunity and the ability to convert that targeted searcher into a lifelong customer. And that’s the value that search engine optimization (SEO) brings to small businesses. It puts you in your customers’ line of sight and establishes you as an expert.
A lot of small businesses don’t fully understand SEO. They think it’s dirty, that SEOs are snake oil salesmen, that...
Samir 
ramalingam 
Farhaan 
siddharth 
Hans Neukomm 
