When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do business their way on their time. They want to... 

There are many ways to define a brand. For instance, it can be defined as  “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend. Everyone has their own definition of what a brand is, but these two statements sum it up pretty nicely. What do you want your customer to think of when she thinks of...