Tag Archives: Blue Ocean Strategy

Blue Ocean Strategy

Blue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue Ocean denotes all the industries that is not in existence today—the unknown market space, untainted by competition. Blue Ocean Strategy, Creates uncontested market space Make the competition irrelevant Focus on non-customers Create and capture new demand Break the value-cost tradeoff (Seek greater value to customers and low cost simultaneously) Align the whole system of a firm’s activities in pursuit of differentiation and low cost Ample opportunity for rapid growth in terms of profitability. Blue Ocean Strategy allows innovative startups to identify uncontested market spaces and render their competition...