Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates... 

Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates...