Ambush marketing as a situation in which a company or product seeks to ride on the publicity values of a major event without having to finance the event through sponsorship. It is a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event. It occurs when a company signs on to sponsor an event as official sponsor, and a rival hijacks the mind space through backdoor means. Ambush Marketing means when companies try to pass themselves off as official sponsors when they are not.  Most of the advertisements are done during major sporting events. It is a concept that describes the actions of companies who seek to associate themselves with a sponsored event without paying the organizers....