Recent Articles
Pricing is an important part of the global business strategies. However, it is very difficult in the international scenario, with various factors like multiple currencies, additional costs, larger and complex distribution network, trade barriers and heterogeneity in the markets.
Effective pricing has an impact on the...
If you are planning to invest your money in equity funds, there are plenty of options in front of you. Broadly the equity funds can be categorized into index funds, diversified funds and sectoral or thematic funds.
Your friend could have told you index funds are safe and cost effective. Your colleague could have told...
On a beautiful late spring afternoon, twenty five years ago, two young men graduated from the college. They were very much alike, these two young men. Both had been better than average students, both were smart and both were filled with ambitious dreams for the future. Recently, these men returned to their college...
‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product.
The brand...
Let’s introduce do’s and don’ts of investing:
Most of us have our own perception of investment based on our experiences, but also tend to be confused with the opinions given by others. Knowing the do’s and don’ts of the stock market would help us turn really as a smart investor.
The do’s and don’ts in...
A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity...
Samir 
ramalingam 
Farhaan 
siddharth 
Hans Neukomm 
