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Ideas for Entrepreneurs Facing Personnel Issues

Samir kamble // Feb 7th, 2009
What every entrepreneur should know before hiring or firing. Alumni entrepreneurs stepped away from the heady world of running things to discuss that world and compare notes on hiring, firing, and promoting employees during an event at the Graduate School of Business. It was the Center for Entrepreneurial Studies’... 
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Tips for joint venture relationships

Samir kamble // Feb 7th, 2009
Lots of marketers throw around the term “joint venture” when what they often mean is “you’ll promote my stuff and I’ll promote yours.” While that’s a good way to get more sales if you can partner with someone who has a good list of people who will be interested in your products... 
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Facebook Marketing

Samir kamble // Feb 6th, 2009
All the Rage It boils down to this. Facebook is all the rage now, a social networking site that has grown so fast over the past year that it has overcome MySpace as the world’s number one social network. There are currently about 130 million active users, a number that is still growing at a staggering rate. If... 
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Branding

Farhaan Panagar // Feb 5th, 2009
There are many ways to define a brand. For instance, it can be defined as  “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend. Everyone has their own definition of what a brand is, but these two statements... 
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Branding Explained

Farhaan Panagar // Feb 4th, 2009
Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a ‘brand’ or a ‘brand name’. Branding is a word commonly referred to by advertisers and marketing people, but what does... 
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Internet Marketing Trends for 2009

Samir kamble // Feb 1st, 2009
New Year, New Trends This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a great opportunity to identify the major Internet marketing trends for 2009, and to develop corresponding marketing plans to capture... 
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