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Part 1: INFLATING THE BUBBLE First bubble element – sub prime mortgages Every great bull market that turns into a bubble has similar characteristics. It starts with a reasonably good idea. Using long-term mortgages to pay for homes is a good idea, with a few important caveats. These are obvious to anyone who... 
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Marketing phenomenon that facilitates and encourages people to... 
Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth... 

RSS Introduction

admin // Mar 3rd, 2009
To the uninitiated RSS is the buzzword but what is it? RSS is a family of web feed formats, specified in XML (Extensible Mark-up Language) and used for Web syndication. RSS is used by (among other things) news websites, weblogs and podcasting. Really Simple Syndication Web feeds provide web content or summaries of... 
Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet. Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This... 
Stock market is an inquisitive place for many. It is because the place has given birth to many millionaires and is also responsible for turning millionaires to locals. Thus the bulls and bears have always been charismatic. Now millions of people invest in the stock market to make good money. The aura of the place is... 
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