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Ambush Marketing

Farhaan Panagar // May 2nd, 2009
Ambush marketing as a situation in which a company or product seeks to ride on the publicity values of a major event without having to finance the event through sponsorship. It is a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event. It occurs when a... 
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Keys to get more referrals from your network

Samir kamble // Apr 4th, 2009
For the networking rock stars of the world, networking tends to be very fruitful. They get qualified referrals from their network on a regular basis. They constantly are connecting with a steady stream of targeted prospects. Why? – Because their networking is typically very strategic and very well executed. In Malcolm... 
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SMS Marketing

Samir kamble // Mar 27th, 2009
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere... 
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Secrets To Building An Engaging Brand Experience

Samir kamble // Mar 27th, 2009
When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality,... 
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Competency Mapping

Farhaan Panagar // Mar 11th, 2009
Competency Mapping is a process of identifying key competencies for a company or institution and the jobs and functions within it. Competency mapping is important and is an essential exercise. Every well managed firm should: have well defined roles and list of competencies required to perform each role effectively.... 
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Why Investment Giants Collapsed

Farhaan Panagar // Mar 11th, 2009
Part 1: INFLATING THE BUBBLE First bubble element – sub prime mortgages Every great bull market that turns into a bubble has similar characteristics. It starts with a reasonably good idea. Using long-term mortgages to pay for homes is a good idea, with a few important caveats. These are obvious to anyone who... 
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