Article Category : Marketing
Co-opting Customer Competence
In the new economy, companies must incorporate customer experience into their business models-in ways hitherto untapped. Here are the challenges in doing that.
BUSINESS COMPETITION used to be a lot like traditional theater: On stage, the actors had r clearly defined roles, and the customers paid for their tickets, sat back, and watched passively. In business, companies, distributors, and suppliers understood and adhered to their well-defined roles in a corporate relationship. Now the scene has changed, and business competition seems more like the experimental theater of the 1960s and 1970s; everyone and anyone can be part of the action.
The shift away from formal, defined roles is already occurring in business-to-business relationships. Major...
Internet Marketing Myths
Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.
Myth #1: Internet Marketing is EASY
This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it’s comparatively easier to brick and mortar in that there’s no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.
Myth #2: ANYONE Can Make Money Online
Folks, this...
Samir 
ramalingam 
Farhaan 
siddharth 
susan 
