Article Category : Marketing
Facebook Marketing
All the Rage
It boils down to this. Facebook is all the rage now, a social networking site that has grown so fast over the past year that it has overcome MySpace as the world’s number one social network. There are currently about 130 million active users, a number that is still growing at a staggering rate.
If you want to grow your business, the opportunities to promote yourself and your products or services are extensive. Facebook is definitely the kind of marketing tool you should have under your belt.
However, like similar social networking sites, it takes time and effort to master all of the features, applications and marketing possibilities that Facebook offers.
Facebook Marketing Tips
Here are some tips that will help you get involved...
Branding
There are many ways to define a brand. For instance, it can be defined as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend.
Everyone has their own definition of what a brand is, but these two statements sum it up pretty nicely. What do you want your customer to think of when she thinks of your company? What does your customer think when he looks at your business brochures? You need to create what you want your customers to feel and think when they see your business. That’s a brand.
Brand Characteristics
So how do you make a positive, memorable brand? Three things characterize great brands:
Uniqueness. The whole point of branding...
Branding Explained
Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a ‘brand’ or a ‘brand name’.
Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business?
There are many ways to define a brand. It can be defined as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend.
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination...
Internet Marketing Trends for 2009
New Year, New Trends
This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a great opportunity to identify the major Internet marketing trends for 2009, and to develop corresponding marketing plans to capture market opportunities and to maximize revenue accordingly.
To that end, the following is a list of 20 major Internet marketing trends taking shape for 2009.
Internet Marketing Trends
Trend #1: Recession Marketing
Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars available, how will your marketing message...
Some Effective Marketing Tips
Marketing is the back bone of a business. Big companies have a marketing team and they hire reputed advertising agencies to create their campaigns. This is a luxury for the small businesses since they can not afford hiring a marketing team or an ad agency. However marketing is the most important part of a business and you can not run your business without it.
Do Market Research
Before you go for a marketing plan you should consider your budget. It is not important to spend a lot. What is more important is to communicate the right message, in the right way and at the right time. Do a bit research and try to understand what the customer expects from you.
Identify Your Need
Making an ad becomes easy when you understand why do you want to make...
Co-opting Customer Competence
In the new economy, companies must incorporate customer experience into their business models-in ways hitherto untapped. Here are the challenges in doing that.
BUSINESS COMPETITION used to be a lot like traditional theater: On stage, the actors had r clearly defined roles, and the customers paid for their tickets, sat back, and watched passively. In business, companies, distributors, and suppliers understood and adhered to their well-defined roles in a corporate relationship. Now the scene has changed, and business competition seems more like the experimental theater of the 1960s and 1970s; everyone and anyone can be part of the action.
The shift away from formal, defined roles is already occurring in business-to-business relationships. Major...
Internet Marketing Myths
Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.
Myth #1: Internet Marketing is EASY
This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it’s comparatively easier to brick and mortar in that there’s no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.
Myth #2: ANYONE Can Make Money Online
Folks, this...
Samir 
ramalingam 
Farhaan 
siddharth 
Hans Neukomm 
