Article Category : Marketing

SMS Marketing

March 27, 2009   Samir Kamble   4 Comments
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”. Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker... 
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Secrets To Building An Engaging Brand Experience

March 27, 2009   Samir Kamble   No comments
When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do business their way on their time. They want to make their own choices. As business people, it’s our job to make sure then when customers are ready to make their choice, our product or service is their top choice. Below are five secrets to put some spark and imagination into your brand and create an unforgettable brand experience. Secret #1: Tell Your Company’s Unique Brand Story Television... 
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Viral Marketing

March 11, 2009   Farhaan Panagar   2 Comments
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Information Viral marketing depends on a high pass-along rate from person to person.... 
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The Difference Between Word of Mouth & Viral Marketing

March 11, 2009   Farhaan Panagar   No comments
Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates... 
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The Difference Between Word of Mouth & Viral Marketing

March 11, 2009   Farhaan Panagar   No comments
Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then those five to ten people tell another five to ten people. The driving force behind most viral campaigns is the passion a consumer carries. It’s like a virus that continuously infects more people and spreads without requiring anymore marketing effort. The confusion probably stems from their shared potential for driving exponential growth rates... 
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Email Marketing

March 03, 2009   Samir Kamble   2 Comments
Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet. Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are: a)... 
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Blue Ocean Strategy

February 19, 2009   Farhaan Panagar   No comments
Blue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue Ocean denotes all the industries that is not in existence today—the unknown market space, untainted by competition. Blue Ocean Strategy, Creates uncontested market space Make the competition irrelevant Focus on non-customers Create and capture new demand Break the value-cost tradeoff (Seek greater value to customers and low cost simultaneously) Align the whole system of a firm’s activities in pursuit of differentiation and low cost Ample opportunity for rapid growth in terms of profitability. Blue Ocean Strategy allows innovative startups to identify uncontested market spaces and render their competition... 
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