Article Category : Marketing
Know concepts of famous logos
Amazon
This logo doesnt seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
FEDEX
This is probably one of the best known logos with a hidden meaning. If you look closely, youll see an arrow thats formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone
Toblerone is...
Marketing Mix
Everybody knows the 4P’s of Marketing, but Services are are entirely in a league of their own. They follow the first 4P’s, but they have 3 additional P’s. I will briefly try to decipher all the 7P’s but I may not be able to do justice to them.
The 7 P's of Marketing
Product
Product is the total package you offer to your customers. It is the physical features of the product, or the intangible aspects of the service, it covers things you do to make the product more attractive to buy. You can ask questions like, “Is your current product or service, or mix of products and services, appropriate and suitable for the markets” Companies begin with, developing the habit of looking at their product as though...
Problems in advertising online.
The fact that there is a huge gap between the percentage of time consumers spend online (it’s high) and the amount of money major marketers spend advertising online (it’s relatively low) drives executives at Facebook, Yahoo, AOL, the New York Times and every ad-supported startup out there completely nuts. At conferences and panels, these web execs like to blame the problem on poorly educated advertisers.
We need to do a better job explaining how the internet works, they’ll say. Content Continues Below Online ads aren’t interruptive or engaging enough, they’ll suppose. In both cases, they’re right. But only partly. A huge–$65 billion huge–part of the online advertising problem is that web marketers...
Plan of Action for Sales Managers
To create a goals program for both yourself and your salespeople, start with this plan of action which contains these key elements: Starting point, Written goals, A plan, How to deal with roadblocks and setbacks, Checkpoints, Scorecard, Reward system, Review
Starting Point
Before deciding where you want to go, see where you are. Get yourself a three-ring binder, plenty of paper, a pencil and a large eraser. Find a quiet spot and write out a clear statement of where you are today. Take your time. You have been without a road map for this long, a little longer won’t hurt.
Be as adult as you can. This is not a “make me proud of you” exercise nor is it a “kick-me” one. Be honest — no one else has to see your plan...
SMB’s Needs to concentratre on SEO too…
Your customers are looking for you. Can they find you?
When potential customers have a problem and need somewhere to go, they search for it. They head to their favorite search engine, type what they want and are presented with a list of results Google promises can help them. If you don’t appear in those results, you don’t exist. You miss out on the sale, the branding opportunity and the ability to convert that targeted searcher into a lifelong customer. And that’s the value that search engine optimization (SEO) brings to small businesses. It puts you in your customers’ line of sight and establishes you as an expert.
A lot of small businesses don’t fully understand SEO. They think it’s dirty, that SEOs are snake oil salesmen, that...
Ambush Marketing
Ambush marketing as a situation in which a company or product seeks to ride on the publicity values of a major event without having to finance the event through sponsorship. It is a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event. It occurs when a company signs on to sponsor an event as official sponsor, and a rival hijacks the mind space through backdoor means. Ambush Marketing means when companies try to pass themselves off as official sponsors when they are not. Most of the advertisements are done during major sporting events.
It is a concept that describes the actions of companies who seek to associate themselves with a sponsored event without paying the organizers....
Keys to get more referrals from your network
For the networking rock stars of the world, networking tends to be very fruitful. They get qualified referrals from their network on a regular basis. They constantly are connecting with a steady stream of targeted prospects. Why? – Because their networking is typically very strategic and very well executed.
In Malcolm Gladwell’s “The Tipping Point”, he introduces the concept of “connectors” as people with a special gift to bring the world together. Now combine that concept and attribute with author Seth Godin’s concept of “sneezers” from his book “Unleashing the Ideavirus” and now you’re talking! You’re networking with people your target market both already knows, likes and trusts and that will actively and willingly...
Samir 
ramalingam 
Farhaan 
siddharth 
Hans Neukomm 
