Article Category : Latest trends

Integrated CRM Strategies

May 07, 2011   siddharth   No comments
In the present scenario, the clear understanding of the fact that “Customer is king” is the major differentiating factor between a successful brand and its competitors. Many companies have implemented a Customer Relationship Management (CRM) strategy in order to cope with the ever increasing demands of the customers. The competing firms are in a race to outdo each other in terms of developing new strategies and technologies that enable the management of customers, their information and the business as a whole. The CRM strategies should aim beyond the fundamentals like 360 degree view of the customer, automate sales processes, increasing customer satisfaction, improving sales cycle, reaching to new customers, retaining the previous customers... 
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SMS Marketing

March 27, 2009   Samir Kamble   4 Comments
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”. Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker... 
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Facebook Marketing

February 06, 2009   Samir Kamble   No comments
All the Rage It boils down to this. Facebook is all the rage now, a social networking site that has grown so fast over the past year that it has overcome MySpace as the world’s number one social network. There are currently about 130 million active users, a number that is still growing at a staggering rate. If you want to grow your business, the opportunities to promote yourself and your products or services are extensive. Facebook is definitely the kind of marketing tool you should have under your belt. However, like similar social networking sites, it takes time and effort to master all of the features, applications and marketing possibilities that Facebook offers. Facebook Marketing Tips Here are some tips that will help you get involved... 
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Internet Marketing Trends for 2009

February 01, 2009   Samir Kamble   3 Comments
New Year, New Trends This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a great opportunity to identify the major Internet marketing trends for 2009, and to develop corresponding marketing plans to capture market opportunities and to maximize revenue accordingly. To that end, the following is a list of 20 major Internet marketing trends taking shape for 2009. Internet Marketing Trends Trend #1: Recession Marketing Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars available, how will your marketing message... 
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