Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a... 

All the Rage It boils down to this. Facebook is all the rage now, a social networking site that has grown so fast over the past year that it has overcome MySpace as the world’s number one social network. There are currently about 130 million active users, a number that is still growing at a staggering rate. If you want to grow your business, the opportunities to promote yourself and your products... 

New Year, New Trends This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a great opportunity to identify the major Internet marketing trends for 2009, and to develop corresponding marketing plans to capture market opportunities and to maximize revenue accordingly. To that end, the following...