Article Category : Branding
Can country be a brand?
A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand.
A brand has a social and an emotional connection with the customer. A good brand name helps in enhancing the perceived value of the product. As a result, a buyer pays less money for the products or services offered by lesser known brands. However, they are more than willing to pay premium for established brands. A brand is created based on several factors like performance, perceived value, trust and identification.
The...
Know concepts of famous logos
Amazon
This logo doesnt seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
FEDEX
This is probably one of the best known logos with a hidden meaning. If you look closely, youll see an arrow thats formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone
Toblerone is...
Secrets To Building An Engaging Brand Experience
When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little “fun” to your brand experience.
Driven by the Burger King mentality, today’s customers want to do business their way on their time. They want to make their own choices. As business people, it’s our job to make sure then when customers are ready to make their choice, our product or service is their top choice.
Below are five secrets to put some spark and imagination into your brand and create an unforgettable brand experience.
Secret #1: Tell Your Company’s Unique Brand Story
Television...
Branding
There are many ways to define a brand. For instance, it can be defined as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend.
Everyone has their own definition of what a brand is, but these two statements sum it up pretty nicely. What do you want your customer to think of when she thinks of your company? What does your customer think when he looks at your business brochures? You need to create what you want your customers to feel and think when they see your business. That’s a brand.
Brand Characteristics
So how do you make a positive, memorable brand? Three things characterize great brands:
Uniqueness. The whole point of branding...
Samir 
ramalingam 
Farhaan 
siddharth 
susan 
