To create a goals program for both yourself and your salespeople, start with this plan of action which contains these key elements: Starting point, Written goals, A plan, How to deal with roadblocks and setbacks, Checkpoints, Scorecard, Reward system, Review Starting Point Before deciding where you want to go, see where you are. Get yourself a three-ring binder, plenty of paper, a pencil and a large... 

Your customers are looking for you. Can they find you? When potential customers have a problem and need somewhere to go, they search for it. They head to their favorite search engine, type what they want and are presented with a list of results Google promises can help them. If you don’t appear in those results, you don’t exist. You miss out on the sale, the branding opportunity and the ability... 

Health insurance is designed to offer financial protection against losses experienced due to illness, accidents, or injury. This type of insurance comes in many forms that offer differing levels of coverage. It can be purchased as part of a group policy or may be purchased by an individual. Group policies are generally purchased through an employer, associations, or unions. They may be less expensive... 

For the networking rock stars of the world, networking tends to be very fruitful. They get qualified referrals from their network on a regular basis. They constantly are connecting with a steady stream of targeted prospects. Why? – Because their networking is typically very strategic and very well executed. In Malcolm Gladwell’s “The Tipping Point”, he introduces the concept of “connectors”... 

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a... 

When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do business their way on their time. They want to...