Word-of-mouth marketing or viral marketing? What’s the difference? Word-of-mouth marketing is when a business does something and their consumer tells five to ten friends. Word-of-mouth marketing has an echo affect. The initial sound is loud and then it fades into the background. Viral marketing unlike word-of-mouth marketing has a compounding affect. A consumer tells five to ten people and then... 

Blue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue Ocean denotes all the industries that is not in existence today—the unknown market space, untainted by competition. Blue Ocean Strategy, Creates uncontested market space Make the competition irrelevant Focus on non-customers Create and capture new demand Break... 

There are many ways to define a brand. For instance, it can be defined as  “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend. Everyone has their own definition of what a brand is, but these two statements sum it up pretty nicely. What do you want your customer to think of when she thinks of... 

Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a ‘brand’ or a ‘brand name’. Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your... 

Marketing is the back bone of a business. Big companies have a marketing team and they hire reputed advertising agencies to create their campaigns. This is a luxury for the small businesses since they can not afford hiring a marketing team or an ad agency. However marketing is the most important part of a business and you can not run your business without it. Do Market Research Before you go for...